This Privacy & Cookie Policy describes how Raiona Agricultural Intelligence ("Raiona", "we", "us", "our") collects, uses, stores and protects information about visitors to our website at https://raiona.co and people who contact us through it.We take privacy seriously. We collect only the information we need to do our work, we keep it secure, and we do not sell it. This policy explains exactly what we collect, why, and what control you have over it.This policy is governed by the laws of Kenya, including the Data Protection Act, 2019. For visitors located in the European Union, we also follow the principles of the General Data Protection Regulation (GDPR).
Raiona Agricultural Intelligence is an African-led intelligence, advisory and technology firm working across African agricultural value chains. Our registered office is in Nairobi, Kenya.For any questions about this policy, or about the personal data we hold about you, you can reach our data protection contact at:
Email: info@raiona.co
Address: Nairobi, Kenya
Website: https://raiona.co
We collect information from you in two ways: information you provide to us directly, and information that is collected automatically when you visit our website.
2.1 Information you provide directly
When you fill in a form on our site, send us an email, or otherwise communicate with us, you may give us:
• Your full name
• Your organisation or employer
• Your work email address
• Your country
• Your role or job title (if shared)
• Information about a project, engagement or enquiry you wish to discuss with us
• Approximate timelines and budget ranges for a potential engagement (if shared)
• Any other information you choose to include in your message to us
2.2 Information collected automatically
When you visit our website, certain information is collected automatically by our hosting provider, our content management system and any analytics tools we use.
This may include:
• Your IP address (anonymised where possible)
• Your browser type and version
• Your operating system
• The pages you visit on our site and the time you spend on each
• The website that referred you to us (if any)
• The country or general region you are visiting from
This information is used to understand how the site is being used and to keep it secure. It is not used to identify you personally.
We collect personal information only for purposes that are reasonable, lawful and directly connected to our work. Specifically:
To respond to your enquiry
If you contact us through a form or by email, we use the information you provide to reply to you, understand your needs, and assess whether and how we can help.
To provide our services
If you become a client, partner or subscriber, we use your information to deliver the work we have agreed to do, communicate with you about it, and meet our contractual obligations.
To send you intelligence products you have requested
If you subscribe to receive our publications, market briefs or sector outlooks, we use your email address to send you those products. We do not use your email for unrelated marketing.
To improve our website
We use anonymised usage data to understand which pages are useful, identify technical issues, and improve the site over time.
To prevent fraud and abuse
We use technical measures (including anti-spam tools and bot-protection services) to keep the site secure and prevent misuse. This may involve briefly examining submission patterns and IP addresses.
To meet our legal obligations
We may need to retain or disclose certain information to comply with Kenyan law, respond to lawful requests from authorities, or defend our legal interests.
Under the Kenya Data Protection Act 2019, and where applicable the GDPR, we process your personal data on the following bases:
• Consent - when you voluntarily submit a form, subscribe to our intelligence products, or otherwise choose to share information with us.
• Contract - when we need your information to enter into or perform a contract with you (for example, delivering a commissioned study).
• Legitimate interest - for activities such as keeping our website secure, understanding how it is used, and conducting our business in a reasonable and proportionate way.
• Legal obligation - where we are required by law to collect or retain certain information.
We do not sell your personal information. We do not share it with marketers or data brokers. We share information only in the limited circumstances below, and only with parties bound by appropriate confidentiality and data-protection obligations.
Service providers we rely on:
To run our website and operations, we use a small number of trusted third-party services. These may include:
• Our website hosting provider, which stores the content and form submissions on our behalf
• Our email service provider, which delivers and receives emails sent to info@raiona.co
• Anti-spam and bot-protection services, which screen form submissions for abuse
• Analytics services, which give us anonymised information about how the site is used
• Cloud storage and productivity tools we use to organise our work
These providers process information only on our instructions and only for the purpose of providing their service to us.
Professional advisors:
We may share information with our lawyers, accountants and auditors where reasonably necessary to receive professional advice or meet a legal obligation.
Legal authorities:
We may disclose information when required by law, court order, or a valid request from a regulatory authority.
Business transfer:
If Raiona is ever involved in a merger, acquisition or restructuring, your information may be transferred as part of that process. We will notify you and ensure your rights continue to be protected.
Raiona is based in Kenya, but some of the services we use (for example, our website host, email provider, or cloud tools) may store data on servers located outside Kenya, including in the European Union, the United Kingdom or the United States.
Where personal data is transferred outside Kenya, we take reasonable steps to ensure it remains protected to a standard equivalent to that required by Kenyan law. This may include contractual safeguards with our service providers and selection of providers that meet recognised international data-protection standards.
We retain personal information only for as long as we need it for the purpose it was collected, or as required by law.
Specifically:
• Enquiry submissions: kept for up to 24 months after the enquiry is closed, after which they are deleted or anonymised.
• Client and project records: kept for the duration of the engagement and for up to 7 years afterwards, in line with standard professional record-keeping requirements.
• Subscriber records: kept until you unsubscribe, plus a short period to ensure the unsubscribe is honoured.
• Website analytics data: kept in aggregated, anonymised form only; identifiable data is retained for no more than 14 months.
Where we no longer have a lawful basis to retain personal information, we delete or anonymise it.
Under the Kenya Data Protection Act 2019, and the GDPR where applicable, you have the following rights in relation to the personal data we hold about you:
• The right to be informed - to know what data we hold about you and how we use it (which this policy provides).
• The right of access - to request a copy of the personal data we hold about you.
• The right to correction - to ask us to correct information that is inaccurate or out of date.
• The right to erasure - to ask us to delete your personal data, except where we are required to retain it for legal or contractual reasons.
• The right to restrict processing - to ask us to limit how we use your data in certain circumstances.
• The right to object - to object to our use of your data where it is based on legitimate interest.
• The right to data portability - to receive a copy of your data in a structured, commonly used format.
• The right to withdraw consent - where we rely on consent, you can withdraw it at any time.
• The right to lodge a complaint - with the Office of the Data Protection Commissioner of Kenya (https://www.odpc.go.ke) or, where applicable, your local data protection authority.
To exercise any of these rights, please contact us at info@raiona.co. We will respond within 30 days, in line with the Kenya Data Protection Act.
We take reasonable technical and organisational steps to protect personal information against loss, misuse, unauthorised access, disclosure and alteration. These include:
• Encrypted connections (HTTPS) across our website
• Restricted access to personal data within our team, on a need-to-know basis
• Strong password and authentication requirements for our internal accounts
• Anti-spam and bot-protection measures on our forms
• Regular review of our service providers' security practices
• Secure cloud storage with reputable providers
No system is perfectly secure. If we become aware of a personal data breach that is likely to result in a high risk to your rights and freedoms, we will notify you and the Office of the Data Protection Commissioner as required by law.
A cookie is a small text file that is placed on your device when you visit a website. Cookies allow the website to recognise your browser and remember certain information about your visit.
10.1 The cookies we use
Our website uses the following categories of cookies:
Strictly necessary cookies
These cookies are essential for the website to function properly. They enable basic features such as page navigation, secure form submission, and access to protected areas. The site cannot function without them, and they do not collect identifying information for marketing purposes.
Analytics cookies
These cookies help us understand how visitors use our website, such as which pages are most visited and how visitors move through the site. The information is aggregated and anonymised. We use this data to improve the site.
Performance and security cookies
These cookies are set by services we use to protect the site from spam, bots and other forms of abuse. They help us distinguish genuine visitors from automated traffic.
We do not currently use advertising or third-party tracking cookies.
10.2 Managing cookies
Most web browsers allow you to control cookies through their settings. You can choose to accept all cookies, reject all cookies, or be notified each time a cookie is set.
Please note that if you disable strictly necessary cookies, parts of the site may not function correctly. Disabling analytics or performance cookies will not affect your ability to use the site.
For more detailed instructions on managing cookies in your browser, please refer to the help pages of your browser provider.
Our website may include links to other websites, services or resources operated by third parties, for example, links to publications hosted by partner organisations, or to social media platforms.
We are not responsible for the privacy practices of third-party websites. We encourage you to read the privacy policy of any third-party website before sharing personal information with it.
Our website and services are intended for institutional, professional and adult audiences. We do not knowingly collect personal information from children under the age of 18. If you believe a child has provided us with personal information, please contact us at info@raiona.co and we will delete it.
We may update this Privacy & Cookie Policy from time to time to reflect changes in our practices, our services, or the law. When we do, we will revise the "Last updated" date at the top of this page.
For significant changes, we will provide additional notice, for example, by placing a notice on our homepage or sending an email to subscribers. We encourage you to review this policy periodically.
If you have any questions about this Privacy & Cookie Policy, want to exercise any of your rights, or have concerns about how we handle your personal information, please contact us:
Email: info@raiona.co
Address: Raiona Agricultural Intelligence, Nairobi, Kenya
If you are not satisfied with our response, you have the right to lodge a complaint with:
Office of the Data Protection Commissioner of Kenya
Website: https://www.odpc.go.ke
Email: info@odpc.go.ke
This Privacy & Cookie Policy was prepared as a working draft for Raiona Agricultural Intelligence. Before publishing, we recommend reviewing with a qualified legal advisor in Kenya, particularly to confirm compliance with the Data Protection Act 2019 and any sector-specific obligations. If Raiona contracts with European Union institutions or processes data on behalf of EU-based clients, additional GDPR-specific provisions may be required.